During the 2004 presidential campaign, the White House was pushing the catchphrase “ownership society” to sum up its economic philosophy. The policies included limited privatization of various government-run programs including Medicare and Social Security, incentives to increase homeownership and, of course, tax cuts. This is mostly forgotten now, but it’s an interesting window into how George W. Bush and Karl Rove overlooked the brewing troubles facing the country and, more surprisingly, emerging political trends.
The ownership society had a composition similar to many Bush initiatives: about 50 percent giveaway to Republican interest groups, 30 percent campaign razzle-dazzle, 15 percent GOP anti-government shout-out and 5 percent functional policy proposal.
The underlying idea here was ambitious: to break the traditional alignment in many voter’s heads between the largest, most popular government social welfare programs and personal economic security. Playing on looming entitlement troubles, Bush was saying in so many words: the government won’t be there for you down the line. But the solution is not to fortify those programs but to begin dismantling them. You won’t need them because you’ll have ownership in your own private health care account, your home, and the stock market.
The ultimate aim was to break the back of the Democratic Party support by dismantling, or altering beyond recognition, its signature achievements and “brand.” It would be replaced by a Republican brand whose message was: you’re on your own, but that’s good, because you’ve got a stake in these robust markets. It had a kind of superficial appeal - the New Deal and Great Society are so 20th century, and the 21st is all about markets and globalization, etc.
But this was a radical and, it’s obvious today, crazy idea.
Markets are risky. Sometimes you lose your shirt. The whole idea of 20th century government social welfare programs is to cushion those blows, not say “bring ‘em on.” And today, the blows are raining down. “Ownership” is out - except when the government’s buying at the fire sale. And it’s not individuals the feds are bailing out, but the guys who helped bankroll the Bush campaigns and the “ownership society.”


