Yesterday’s now-disappeared New York Times Media Decoder blog post outing the wrong person as the writer of the NYT Picker blog “raises questions,” as the NYT itself might say.

The NYT Picker covers the New York Times, making ample use of sources on the inside. It’s interesting and entertaining. No doubt many at the NYT would love to know who’s behind it. But except as the topic of a New York media gossip parlor game, we don’t need to know, and we probably benefit more from not knowing. Attempting to out the author(s) serves no journalistic purpose.

In the blogosphere, you don’t out an anonyous blogger just because you don’t like him. In June, NRO’s Ed Whelan outed Publius, who blogs on Obsidian Wings, because of a heated ideological disagreement over the Supreme Court. He thought better of it and apologized. The NYT’s Opinionator blog handily summarized what happened and explored the issues of anonymous and pseudonymous blogging. Personally, I prefer transparency wherever possible. But bloggers can have many reasons to shield their identities – personal, professional. If the blogging itself is good, and anonymity not used as a vehicle for scurrilous attacks, clearly the benefits outweigh the costs.

Is it now NYT policy that if you’re blogging anonymously, it’s fair game for Times journalists to try to ferret out your identity? There’s apparently not much sympathy for anonymity in the NYT ranks. Randy Cohen, the Times’s “Ethicist” writer, recently argued that the online environment has become so toxic that anonymity should be discouraged. And referencing the NYT Picker issue, Times social media chief Jen Preston tweeted that “Reporters embarrassed by their work remove their bylines and hide: cowards.”

The NYT owes us an explanation of what happened here (the Media Decoder’s flippant response – “What will NYTPick.com say about using anonymous sources to out anonymous bloggers? We may find out” – won’t cut it). Especially: is outing anonymous bloggers a legitimate journalistic pursuit, and if so, why?

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