Perhaps I’ve been in Washington too long, but I thought that David Barstow’s Sunday New York Times investigation of Barry McCaffrey’s one-man “military-industrial-media complex” didn’t offer much in the way of scandal. Oh, it’s a fascinating read, an exploration of an influential subculture of retired military men who leverage their Pentagon connections with media exposure and lucrative defense consulting. It’s a follow-up to the excellent investigation earlier this year that showed how the Pentagon had incorporated these guys into a sophisticated messaging effort on the Iraq war. The earlier piece had some problems, but it laid out the TV networks’ complicity in – and willful blindness toward – an egregious government propaganda program.
When the New York Times pulls the trigger on something like this, we expect journalistic shock and awe, and the piece promises to take us through “a deeply opaque world, a place of privileged access to senior government officials, where war commentary can fit hand in glove with undisclosed commercial interests and network executives are sometimes oblivious to possible conflicts of interest.”
But the reality is mundane: McCaffrey appears frequently on TV as a supposedly unbiased commentator on military affairs; he has close ties to various Defense Department officials, who seek to influence what he says on TV; he makes a lot of money from military contractors, who prize his influence with DOD. These kinds of relationships are unsurprising; this is the way Washington works. People have experience, expertise and connections, and if they can, they turn themselves into consultants and TV “analysts” or “strategists” and use the exposure to sell their experience, expertise and connections. Moreover, the piece offers no smoking gun, no clear ethical transgression. It notes McCaffrey sometimes followed the Pentagon line. Except when he didn’t. It says he advocated policies on TV that benefited his clients – but policies that benefit a few contractors no doubt benefited hundreds of others too.
It all sounds a bit unsavory. But the Times is unable to put its finger on exactly why, or what should be done about it, if anything.
The piece seems to want to hang its outrage factor on NBC’s failure to disclose McCaffrey’s corporate connections to viewers. NBC should do so, and its blithe denials are laughable. But this is pretty weak tea: some of the statements of a blustery TV talking head should not be taken at face value. Network news is not the pristine redoubt of journalistic values it pretends to be. Great Caesar’s Ghost!
It seems that in the fraying marshes of southern Louisiana, we 